New Arrivals
Store Events
Season’s greetings! 🎄✨Our adjusted Holiday Hours:• 11/25: Chinatown 10am – 7pm; Williamsburg closed• 11/26: Chinatown 10am – 5pm; Williamsburg closed• 11/27: Both closed• 12/24 and 12/31: Open unti...
Niche Beauty Lab x Senti Senti
Here is the caption: 💚 Niche Beauty Lab x senti senti Popup ❤️📅 When: Saturday, Nov 15 | 11AM–5PM EST📍 Where: senti senti Williamsburg✅ No RSVP needed — just drop by! (First come, first served)‼️ W...
🎃 The Glow-O-Ween Party 🎃Spooky szn is about to pop off — and we mean literally 👻✨ We’re back with our second October pop-up, this time turning Senti Senti Williamsburg into a full-on Halloween K-b...
This hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere
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