New Arrivals
Blog posts
Axis-Y x senti senti NYC Event
Join us for the most exciting brand event of the year packed with fun activities, delightful freebies, and irresistible treats, all set to the rhythm of lively K-pop! Axis-Y team will be there to...
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Meet ReSaltZ Founder When 6/22 Saturday and 6/23 Sunday 1 - 4 pm Where? 66 Ainslie Street, Brooklyn, NY 11211 Pop up promotion First 30 customers receives: One Mini Salt Massage Bar and Foami...
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RSVP to Brooklyn Grand Opening
🚨 HURRY & MARK YOUR CALENDARS 🗓️We are FINALLY ready to officially announce the Grand Opening Date, Address & RSVP of our newest location! 📍Where? 66 Ainslie St Store B, Brooklyn, NY 1121...
Read moreThis hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere
