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Niche Beauty Lab

ULTIMATE DEWY, BOUNCY SKIN

Dear Klairs Maple Energy Line

COMBAT WRINKLES, PUFFINESS, AND DARK CIRCLES

Vegan Collagen Eye Serum

BLENDED WITH PINK HIMALAYAN SALT 

Skin1004 Poremizing Clay Stick Mask

Blog posts

Celebrating Senti Senti’s Sweet 16

Celebrating Senti Senti’s Sweet 16

Sixteen years ago, we embarked on an incredible journey to curate unique products from around the world that bring joy, connection, and meaning to your life. As we celebrate Senti Senti’s Sweet 16,...

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Dear, Klairs x Senti Senti Syrup Glow Skin Pop Up

Dear, Klairs x Senti Senti Syrup Glow Skin Pop Up

✨Dear Klairs x senti senti: Syrup Glow Skin POP-UP✨📍 senti senti Williamsburg📅 12/14 (SAT) & 12/15 (SUN) 🕠 11 AM - 7 PMBe one of the first to arrive for exclusive Dear Klairs merch and free min...

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Senti Senti 2024 Holiday Gift Guide

Senti Senti 2024 Holiday Gift Guide

When thinking about the holiday season, often it is associated with warmth, quality time with loved ones, and gift-giving! However, the lead-up to these festivities can also be associated with the...

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This hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas

This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs

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The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio

gothamist

This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere

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