New Arrivals
1 Year in Williamsburg Celebration
Join our 1 year in Williamsburg Celebration this weekend on March 22 - 23. Special promotions, raffles, goodies bags, and FREE refreshments!
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Join us for an unforgettable celebration of beauty and blooms this Valentine’s Day! There will be refreshments and thoughtfully curated arrangements by local artisan florist Ji. Select from a colle...
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Celebrating the Year of the Snake
Celebrate Lunar New Year with us! 🐍🎉 Get a scratch off card with every $50 order. Snag your chance to win grand prizes like a $20 gift card, exclusive coupons
Read moreThis hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere
