New Arrivals
Store Events
2026 Lunar New Year Lucky Scratch Off and Red Envelope Event
Celebrate Lunar New Year with us! 🏮Starting today, spend $50 or more and receive a (1) limited-edition Lunar New Year scratch-off card and (1) red envelope. Uncover the chance to win grand prizes ...
Valentine's Day Sip & Shop Event
Event DetailsDate 📆: Saturday, February 14thTime ⏰: 1:00 PM – 4:00 PMLocation 📍: 66 Ainslie Street, Store B, Brooklyn, NY 11211💖Is there someone you’d love to gift flowers to this Valentine’s Day? ...
Join K-Secret Santa Event $111 Giveaway!
K-SECRET Holiday Event in New York 💖 Enjoy a cozy festive moment filled with glow, gifts, and a touch of K-beauty magic.
This hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere
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