Join the oo35mm community

senti senti (formerly oo35mm) was founded in 2009. We are based in New York City, with stores in Chinatown, Manhattan and Williamsburg, Brooklyn (Coming Soon). Our goal is to make senti senti a joyful and welcoming space that offers hard-to-find Asian beauty, indie skincare, and curated items from all over the world. We provide well-formulated products that we research, test, and love, while keeping a pulse on community picks, cult favorites, and more.