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About Us

senti senti (formerly oo35mm) was founded in 2009.

We are based in New York City, with stores in Chinatown, Manhattan and Williamsburg, Brooklyn.

Our goal is to make senti senti a joyful and welcoming space that offers hard-to-find Asian beauty, indie skincare, and curated items from all over the world.

We provide well-formulated products that we research, test, and love, while keeping a pulse on community picks, cult favorites, and more.

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    Visit Us


    Chinatown
    81 Mott Street Frnt 2
    New York, NY 10013

    Store Hours
    Monday - Sunday 10:00am - 7:00pm
    Directions

    Williamsburg
    66 Ainslie Street Store B
    Brooklyn, NY 11211

    Store Hours
    Monday - Sunday 11:00am - 7:00pm
    Directions