oo35mm is now senti senti

Hello all,

We are excited to announce that we are now senti senti (formerly oo35mm)! We wanted a new name that not only represents what we do, but one that could grow with us.

What does senti senti mean to us?

Listen, feel, understand.

Our goal has always been to create a joyful and welcoming space that offers hard-to-find Asian beauty, indie skincare, and curated items from all over the world. With senti senti, we will continue to provide well-formulated products that we research, test, and love, while keeping a pulse on community picks, cult favorites, and more.

It is an honor to open a second location and to bring senti senti to Williamsburg, Brooklyn. We are deeply grateful for our customers and previous and current team members for their support and hard work.

Don’t worry — we’re still the same small team. Look forward to more fun things ahead!

senti senti team