New Arrivals
Celebrating the Year of the Snake
Celebrate Lunar New Year with us! 🐍🎉 Get a scratch off card with every $50 order. Snag your chance to win grand prizes like a $20 gift card, exclusive coupons
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Exclusive Senti Senti You Are Glowing Candle
Our exclusive "You Are Glowing" candle is now available at online and all Senti Senti stores. Step into a world of authentic Asian scents and flavors with You Are Glowing, a special collaboratio...
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Celebrating Senti Senti’s Sweet 16
Sixteen years ago, we embarked on an incredible journey to curate unique products from around the world that bring joy, connection, and meaning to your life. As we celebrate Senti Senti’s Sweet 16,...
Read moreThis hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere
